How do casino promotions work?

The three jobs

Acquisition: the welcome offer. Biggest headline, heaviest playthrough, one per household, and identity verification attached.

Reactivation: the email that arrives after three quiet weeks. Smaller, softer terms, because getting a dormant account back is cheaper than buying a new one.

Retention: reload bonuses, cashback, tournaments, loyalty points. Modest and constant, designed to make the weekly session automatic.

Cashback is the interesting one

Cashback returns a percentage of net losses, usually 5% to 15%, sometimes as cash and sometimes as bonus funds with playthrough. Those two are not the same product and the marketing rarely distinguishes them.

Real cashback is a straightforward discount on the house edge. Bonus-fund cashback is another wagering requirement wearing a friendly word.

How to read any of them in thirty seconds

Find the multiplier. Find whether it applies to bonus or bonus plus deposit. Find the expiry. Find the max bet. Everything else is presentation.

Our offer pages run that same four-item check on all forty nine operators and print the turnover in dollars, because a multiplier is easy to skim past and a four-figure dollar amount is not.